This campaign brings creators, brands, and conservation together to protect biodiversity and showcase the cultural significance of pandas and wildlife in China.

This campaign transforms how the world experiences China's natural heritage—moving beyond tourism to create lasting cultural and environmental impact through authentic storytelling and measurable conservation outcomes.

本活动将创作者、品牌和保护工作结合在一起，保护生物多样性并展示熊猫和中国野生动物的文化意义。

This initiative transforms conservation into creation. Brands and creators don't just sponsor — they become storytellers, guardians, and cultural ambassadors.

本倡议将保护转化为创造。品牌和创作者不仅仅是赞助——他们成为讲故事者、守护者和文化大使。

We offer multiple tiers of partnership to meet different organizational needs and objectives:

我们提供多层次的合作伙伴关系，满足不同组织的需求和目标：

Content Flow:
Access → Creation → Amplification → Impact

Our comprehensive content strategy delivers value across multiple formats and platforms:

内容流程:
访问 → 创作 → 放大 → 影响

我们的综合内容策略在多种格式和平台上提供价值：

Our focus is on working with global brands aligned with ESG commitments in the following areas that can demonstrate their support by working with us to tell stories that connect with their audiences.

SDG 8 – Decent Work and Economic Growth

SDG 12 – Responsible Consumption and Production

SDG 13 – Climate Action

SDG 15 – Life on Land (Biodiversity & Panda Conservation)

SDG 17 – Partnerships for the Goals

SDG 8 – 体面工作和经济增长

SDG 12 – 负责任的消费和生产

SDG 13 – 气候行动

SDG 15 – 陆地生物（生物多样性与熊猫保护）

SDG 17 – 促进目标实现的伙伴关系

Our partnership with Basi Global Think Tank provides the official framework for this initiative:

我们与巴斯全球智库的合作为本倡议提供了官方框架和合法性：

The Basi Panda Think Tank was created to celebrate and advance the extraordinary legacy of Basi—one of China’s most beloved giant pandas, a cultural ambassador whose life story continues to symbolize harmony, resilience, and the enduring bond between humanity and nature. Our distinctive logo, inspired by Basi’s gentle expression and unmistakable silhouette, serves as more than a visual identity—it is a global emblem of cultural diplomacy, biodiversity stewardship, and cross-border collaboration. Just as Basi touched hearts across continents, the logo reflects our mission to unite people, institutions, and nations through shared commitments to protecting the planet’s most precious species and ecosystems.

A Legacy Rooted in History—and in the Heart of China Basi rose to prominence during a transformative era for Chinese cultural exchange. As the panda who inspired the mascot of the 1990 Asian Games, she became one of the first panda figures recognized and adored around the world. Her remarkable character and exceptional longevity earned her a place not only in the hearts of millions, but also in China’s national narrative as a symbol of peace and friendship. Basi also held a unique connection with President Xi Jinping, whose own commitment to ecological civilization and biodiversity protection resonated deeply with Basi's story. This special association elevated Basi from a national treasure to a global cultural ambassador, strengthening her symbolic role in China’s vision for environmental harmony and international cooperation.

A New Chapter: The Peace Forum in France In 2025, the Basi Panda Think Tank launched a new era of its international mission with the Peace Forum in France—a landmark gathering that united policymakers, cultural leaders, scientists, youth groups, and creators. The Forum showcased Basi’s enduring influence, positioning the panda not only as a conservation symbol but as a bridge between cultures, a catalyst for dialogue, and an inspiration for collaborative solutions. Hosted in a nation with its own deep history of diplomacy and environmental leadership, the Peace Forum marked the Think Tank’s growing role on the global stage. From its roots in China’s mountainous panda reserves to high-level platforms across Europe, the Think Tank now acts as a cultural, scientific, and diplomatic connector, advancing shared commitments to peace, biodiversity, and sustainable development.

The Basi Panda Think Tank exists to:

Beauty Media, Inc. is a pioneering cultural media enterprise dedicated to sharing the richness, creativity, and diversity of China with audiences around the world. For more than two decades, we have brought forward compelling stories that celebrate Chinese heritage—spanning art, history, natural landscapes, and the vibrant voices of its people.

From our origins in media production and broadcasting to our leadership in cultural programming and immersive experiences, Beauty Media has become a trusted partner in elevating China’s cultural narrative on the global stage.

Beauty Media’s deep, long-standing partnerships with Chinese government ministries, cultural bureaus, and regional authorities give our team extraordinary access to:

This access allows us to film, document, and share stories that few organizations are able to capture—opening windows into China’s most treasured environments and cultural experiences.

We produce, broadcast, and distribute high-impact cultural content across film, television, digital media, and animation. Our capabilities span:

Our divisions—Beauty Cultural Communication Co., Ltd., ICN TV Network, and Laugh Bar Co., Ltd.—form a complete media ecosystem reaching audiences across Asia, North America, and beyond.

For years, Beauty Media has designed and led media tours, cultural exchanges, and educational journeys for:

Beauty Media is driven by the belief that cultural storytelling has the power to foster understanding, inspire curiosity, and connect communities around the world. With one of the industry’s largest collections of audio-visual content and expanding global distribution networks, we are committed to sharing China’s stories widely, beautifully, and meaningfully.

As we continue to grow, we remain focused on innovation, cultural exchange, and the development of groundbreaking media that honors both tradition and the future.

美容媒体公司 是一家开拓性的文化媒体企业，致力于与世界各地的观众分享中国的丰富性、创造力和多样性。 二十多年来，我们提出了令人信服的故事来庆祝中国传统--包括艺术、历史、自然景观和人民充满活力的声音。

从我们在媒体制作和广播方面的起源，到我们在文化节目和身临其境的体验方面的领导地位，美媒体已经成为将中国文化叙事提升到全球舞台上的可信赖的合作伙伴。

我们独特的通道

美媒与中国政府部门、文化局和地区当局建立了长期的合作关系，使我们的团队能够获得非凡的机会。:

文化遗产地点

生物多样性热点和保护区

历史社区和当地传统

新兴创意区及文化节

这种访问允许我们拍摄、记录和分享很少有组织能够捕捉到的故事--打开中国最珍贵的环境和文化体验的窗口。

我们的工作：全频谱媒体制作

我们在电影、电视、数字媒体和动画中制作、广播和分发高影响力的文化内容。 我们的能力范围:

影视制作

版权获取

音频-视频编程

动画内容创作

内容包装、营销和分发

国内及国际广播

广告及品牌合作

我们的部门—美文化传播公司。,有限公司、ICN电视网和笑吧公司。,有限公司-形成一个完整的媒体生态系统，复盖亚洲、北美和其他地区的受众。

武术文化冠军

美容媒体被公认为保存和推广武术文化的行业领导者。 我们长期致力于武术讲故事，包括制作电影、电视连续剧、教育内容和文化交流节目，突出这一标志性传统。

沉浸式文化体验的创造者

多年来，美媒体一直在设计和领导媒体旅游、文化交流和教育之旅。:

国际创造者和影响者

电影制作人和创意专业人士

学生及青年团体

文化大使及业界领袖

这些精心策划的体验提供了独家的幕后访问中国的文化和生态宝藏-帮助参与者建立一个更深入，更真实的了解国家的遗产和生物多样性。

我们的全球愿景

Beauty Media坚信文化故事能够促进理解，激发好奇心并连接世界各地的社区。 凭借业内最大的视听内容收藏和不断扩大的全球分销网络之一，我们致力于广泛、精美、有意义地分享中国的故事。

Our collective stands at the unique intersection of media expertise and cultural understanding, positioned to bridge East and West through powerful storytelling. We translate complex conservation and cultural narratives for a global audience.

Wild China invites visionary influencers and content creators to craft compelling narratives from China's most extraordinary natural and cultural treasures. Partner with us to access unparalleled locations and engage a global audience eager for unique, impactful stories.

Elevate your content, expand your brand, and become a part of a global movement for conservation storytelling.